{"id":54414,"date":"2017-07-18T13:33:05","date_gmt":"2017-07-18T16:33:05","guid":{"rendered":"https:\/\/www.jumabu.com\/es\/?p=54414"},"modified":"2018-01-22T05:01:42","modified_gmt":"2018-01-22T08:01:42","slug":"que-significa-insight-marketing-on-line","status":"publish","type":"post","link":"https:\/\/www.jumabu.com\/es\/que-significa-insight-marketing-on-line\/","title":{"rendered":"Qu\u00e9 significa Insight? &#8211; Marketing On Line"},"content":{"rendered":"<h2>Insight es un t\u00e9rmino utilizado en Psicolog\u00eda, pero \u00bfqu\u00e9 tiene que ver en el mundo de la publicidad o el marketing?<\/h2>\n<p><strong>Seg\u00fan wikipedia Insight significa:<\/strong> T\u00e9rmino utilizado en Psicolog\u00eda proveniente del ingl\u00e9s que se puede traducir al espa\u00f1ol como &#8220;visi\u00f3n interna&#8221; o m\u00e1s gen\u00e9ricamente &#8220;percepci\u00f3n&#8221; o &#8220;entendimiento&#8221;. Mediante un insight el sujeto &#8220;capta&#8221;, &#8220;internaliza&#8221; o comprende, una &#8220;verdad&#8221; revelada.<\/p>\n<p>Ok, hasta aqu\u00ed el significado de diccionario, pero hemos visto que esta palabra suele aparecer frecuentemente en el mundo de la <strong>publicidad<\/strong> o el <strong>marketing de contenidos<\/strong>.<\/p>\n<p>Un <strong>Insight<\/strong> es un dato, una clave y esa clave es informaci\u00f3n, <strong>informaci\u00f3n que las marcas deben adquirir de sus consumidores<\/strong> o de su publico objetivo para hacer uso de ella y mediante una publicidad o acci\u00f3n de marketing en particular para tener mejor llegada, conectar y lograr que el espectador diga la famosa frase al ver la publicidad&#8230; <strong>Eso es verdad!<\/strong><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"in-article\"\n     data-ad-client=\"ca-pub-2830165240554969\"\n     data-ad-slot=\"9481447398\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<strong>Un Insight es conocimientos<\/strong>, experiencias de vida, momentos vividos por el consumidor que se obtienen mediante una investigaci\u00f3n previa para trasladarlo a una publicidad y lograr conectar con el consumidor al cual desea llegar la marca.<\/p>\n<h3>Veamos un ejemplo:<\/h3>\n<p><b>Marca:<\/b>\u201cHOSPITAL ALEMAN\u201d<br \/>\n<b>Producto:<\/b> \u201cCobertura para ni\u00f1os\u201d<br \/>\n<b>Objetivo:<\/b> \u201cPadres\u201d<\/p>\n<p>El Hospital Alem\u00e1n decidi\u00f3 hacer una campa\u00f1a para promocionar el servicio de cobertura en salud para ni\u00f1os. El objetivo era convencer a los padres que paguen mensualmente el servicio de cobertura infantil as\u00ed se cubren ante cualquier accidente con sus peque\u00f1os.<\/p>\n<p>Se contrat\u00f3 una agencia de publicidad y esta decidi\u00f3 buscar un INSIGHT para dicha publicidad.<\/p>\n<p>Insight Encontrado: \u201cLos padres dicen una cosa y los ni\u00f1os hacen otra\u201d<\/p>\n<p>Estas fueron las piezas de comunicaci\u00f3n que realizaron:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"54415\" data-permalink=\"https:\/\/www.jumabu.com\/es\/que-significa-insight-marketing-on-line\/ejemplos-de-insights\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/ejemplos-de-insights.png?fit=1029%2C725&amp;ssl=1\" data-orig-size=\"1029,725\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ejemplos-de-insights\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/ejemplos-de-insights.png?fit=1024%2C721&amp;ssl=1\" class=\"alignnone size-large wp-image-54415\" src=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/ejemplos-de-insights.png?resize=800%2C563&#038;ssl=1\" alt=\"escalera pintada de verde y barandas de color azul\" width=\"800\" height=\"563\" srcset=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/ejemplos-de-insights.png?resize=1024%2C721&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/ejemplos-de-insights.png?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/ejemplos-de-insights.png?resize=768%2C541&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/ejemplos-de-insights.png?w=1029&amp;ssl=1 1029w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En la campa\u00f1a se lee: PADRES DICEN &#8211; NI\u00d1OS HACEN<\/p>\n<p>Se decidi\u00f3 pintar con color verde aquello que dicen los padres que sus hijos deben hacer (bajar la escalera pisando los escalones) y se pint\u00f3 con azul aquello que realmente hacen los ni\u00f1os (bajar las escaleras por la baranda corriendo riesgos de lastimarse)<\/p>\n<p>Despu\u00e9s de ver esta campa\u00f1a&#8230; creo que no es necesario ser padres para decirlo&#8230; <strong>Eso es verdad!<\/strong><\/p>\n<p>Por lo tanto, misi\u00f3n cumplida!<br \/>\nEl consumidor se siente identificado ya que en su imaginario, entiende que un ni\u00f1o suele tirarse por la baranda corriendo riesgos de da\u00f1arse de un golpe a pesar de que su padre le diga NO!<\/p>\n<p>Aqu\u00ed les dejo dos im\u00e1genes m\u00e1s de esta campa\u00f1a:<br \/>\n<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"54417\" data-permalink=\"https:\/\/www.jumabu.com\/es\/que-significa-insight-marketing-on-line\/que-es-un-insight\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/que-es-un-insight.png?fit=1031%2C718&amp;ssl=1\" data-orig-size=\"1031,718\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"que-es-un-insight\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/que-es-un-insight.png?fit=1024%2C713&amp;ssl=1\" class=\"alignnone size-large wp-image-54417\" src=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/que-es-un-insight.png?resize=800%2C557&#038;ssl=1\" alt=\"\" width=\"800\" height=\"557\" srcset=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/que-es-un-insight.png?resize=1024%2C713&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/que-es-un-insight.png?resize=300%2C209&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/que-es-un-insight.png?resize=768%2C535&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/que-es-un-insight.png?w=1031&amp;ssl=1 1031w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"54416\" data-permalink=\"https:\/\/www.jumabu.com\/es\/que-significa-insight-marketing-on-line\/padres-dicen-ninos-hacen\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/padres-dicen-ninos-hacen.png?fit=851%2C601&amp;ssl=1\" data-orig-size=\"851,601\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"padres-dicen-ninos-hacen\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/padres-dicen-ninos-hacen.png?fit=851%2C601&amp;ssl=1\" class=\"alignnone size-full wp-image-54416\" src=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/padres-dicen-ninos-hacen.png?resize=851%2C601&#038;ssl=1\" alt=\"\" width=\"851\" height=\"601\" srcset=\"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/padres-dicen-ninos-hacen.png?w=851&amp;ssl=1 851w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/padres-dicen-ninos-hacen.png?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/padres-dicen-ninos-hacen.png?resize=768%2C542&amp;ssl=1 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/p>\n<p>Las entendieron? Si les parece \u00fatil este post compartanlo con sus amigos, trat\u00e9 de ser lo m\u00e1s claro posible para que con palabras simples se entienda el concepto de una palabra bastante dif\u00edcil de explicar aunque parezca f\u00e1cil!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insight es un t\u00e9rmino utilizado en Psicolog\u00eda, pero \u00bfqu\u00e9 tiene que ver en el mundo de la publicidad o el marketing? Seg\u00fan wikipedia Insight&#8230;<\/p>\n","protected":false},"author":1,"featured_media":54423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Qu\u00e9 significa Insight? - Marketing On Line","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2415],"tags":[2632,2433,530],"class_list":["post-54414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-on-line","tag-insights","tag-marketing","tag-publicidad","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Enterate que es un insight viendo un ejemplo claro en una publicidad\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"jumabu\"\/>\n\t<meta name=\"google-site-verification\" content=\"TuuJAFXvPsV2lNzOuWpQJO7SwK5QsPyr8jPqyjL5Few\" \/>\n\t<meta name=\"keywords\" content=\"insight,insights,marketing,publicidad,que es un insight,ejemplos de insight,marketing on line,agencia de publicidad,campa\u00f1a publicitaria\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.jumabu.com\/es\/que-significa-insight-marketing-on-line\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Jumabu.com - en Facebook\" \/>\n\t\t<meta property=\"og:type\" content=\"blog\" \/>\n\t\t<meta property=\"og:title\" content=\"Qu\u00e9 significa Insight? 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