{"id":52850,"date":"2017-07-18T08:02:54","date_gmt":"2017-07-18T11:02:54","guid":{"rendered":"https:\/\/www.jumabu.com\/es\/?p=52850"},"modified":"2018-09-11T15:34:39","modified_gmt":"2018-09-11T18:34:39","slug":"que-significa-transmedia-video-explicativo","status":"publish","type":"post","link":"https:\/\/www.jumabu.com\/es\/que-significa-transmedia-video-explicativo\/","title":{"rendered":"\u00bfQu\u00e9 significa Transmedia? Video Explicativo."},"content":{"rendered":"<h2>Te presentamos un excelente video que explica el interesante concepto de Transmedia. Seguramente tu has sido v\u00edctima y parte de este tipo de comunicaci\u00f3n, por eso te invitamos a conocer m\u00e1s sobre este concepto, para que puedas entender y aplicar a tus estrategias de comunicaci\u00f3n.<\/h2>\n<p>La <strong>comunicaci\u00f3n transmedia<\/strong> es por sobre todas las cosas una <strong>estrategia de comunicaci\u00f3n<\/strong> que utilizan las <strong>marcas<\/strong> para contarnos una <strong>historia<\/strong>. La forma est\u00e1 basada en la utilizaci\u00f3n distintas plataformas, formatos y canales ya sean online como offline.<br \/>\nLa idea no es contar la misma historia o repetir la misma historia en distintos medios. Lo que se busca es <strong>segmentar la narraci\u00f3n<\/strong> para que al juntar dichas partes provenientes de canales, medios y plataformas diferentes, den forma a nuestra historia final.<br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"in-article\"\n     data-ad-client=\"ca-pub-2830165240554969\"\n     data-ad-slot=\"9481447398\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nA\u00fan no lo entendiste? Entonces te dejo este video explicativo que adem\u00e1s de ser muy claro, tiene una musiquita que me ha gustado mucho.<br \/>\nEspero que a uds tambi\u00e9n&#8230;<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5IFnSp2ilcQ\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te presentamos un excelente video que explica el interesante concepto de Transmedia. Seguramente tu has sido v\u00edctima y parte de este tipo de comunicaci\u00f3n,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u00bfQu\u00e9 significa Transmedia? 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