{"id":52850,"date":"2017-07-18T08:02:54","date_gmt":"2017-07-18T11:02:54","guid":{"rendered":"https:\/\/www.jumabu.com\/es\/?p=52850"},"modified":"2018-09-11T15:34:39","modified_gmt":"2018-09-11T18:34:39","slug":"que-significa-transmedia-video-explicativo","status":"publish","type":"post","link":"https:\/\/www.jumabu.com\/es\/que-significa-transmedia-video-explicativo\/","title":{"rendered":"\u00bfQu\u00e9 significa Transmedia? Video Explicativo."},"content":{"rendered":"<h2>Te presentamos un excelente video que explica el interesante concepto de Transmedia. Seguramente tu has sido v\u00edctima y parte de este tipo de comunicaci\u00f3n, por eso te invitamos a conocer m\u00e1s sobre este concepto, para que puedas entender y aplicar a tus estrategias de comunicaci\u00f3n.<\/h2>\n<p>La <strong>comunicaci\u00f3n transmedia<\/strong> es por sobre todas las cosas una <strong>estrategia de comunicaci\u00f3n<\/strong> que utilizan las <strong>marcas<\/strong> para contarnos una <strong>historia<\/strong>. La forma est\u00e1 basada en la utilizaci\u00f3n distintas plataformas, formatos y canales ya sean online como offline.<br \/>\nLa idea no es contar la misma historia o repetir la misma historia en distintos medios. Lo que se busca es <strong>segmentar la narraci\u00f3n<\/strong> para que al juntar dichas partes provenientes de canales, medios y plataformas diferentes, den forma a nuestra historia final.<br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"in-article\"\n     data-ad-client=\"ca-pub-2830165240554969\"\n     data-ad-slot=\"9481447398\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\nA\u00fan no lo entendiste? Entonces te dejo este video explicativo que adem\u00e1s de ser muy claro, tiene una musiquita que me ha gustado mucho.<br \/>\nEspero que a uds tambi\u00e9n&#8230;<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5IFnSp2ilcQ\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te presentamos un excelente video que explica el interesante concepto de Transmedia. Seguramente tu has sido v\u00edctima y parte de este tipo de comunicaci\u00f3n,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"\u00bfQu\u00e9 significa Transmedia? Video Explicativo.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2415,247],"tags":[2433],"class_list":["post-52850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-on-line","category-novedades","tag-marketing","article","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"acf":[],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.jumabu.com\/es\/wp-content\/images\/transmedia.png?fit=1276%2C703&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p211Nr-dKq","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/posts\/52850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/comments?post=52850"}],"version-history":[{"count":0,"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/posts\/52850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/media\/52851"}],"wp:attachment":[{"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/media?parent=52850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/categories?post=52850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jumabu.com\/es\/wp-json\/wp\/v2\/tags?post=52850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}